Whose services do you want?
New York-based ABI Research has
assessed that this year will witness
signi? cant level of confusion in the
electronics market as newer services
of radio and multimedia broadcasting
cloud the market. This anarchy is because
at a time when consumers are just
getting accustomed to new satellite
radio broadcasting technologies, newer
protocols targeting the car radio segment
have already started hitting the market.
Forecasts from ABI Research indicated
that in North America alone there will
be ? ve different operational standards
including the existing XM, Syrius and
HD radio services followed by two
newnamely QUALCOMMs MediaFLO and
Crown Castles Modeo DVB-H. In Europe,
WorldSpace, ONDAS Media and Europa-
Max are ready for the competitive battle
as the existing Digital Audio Broadcasting
(DAB) services fails to offer pan-European
coverage. Not only Europe and America but
Korea also is in a whirlpool of confusion
with their newly launched terrestrial
and satellite based Digital Multimedia
Broadcasting (DMB) services.
Along with users, even the automobile
market is getting confused about which
standard they should follow for providing
car audio services. Automotive suppliers
are in a worse state, as they have to
be ready with their products following
certain protocols to meet the demands
of the automakers. For the suppliers, the
problem gets compounded as they have
to anticipate the market demand, which
is becoming next to impossible with a
? otilla of broadcasting protocols ? oating
all around.
ABI researchs new study called the
fiDigital Radio Automotive Marketsfl while
examining all major digital protocols
aims at addressing the problems of
the automotive market. The objective
of this study includes understanding
standardization efforts, market issues and
opportunities for each major region.
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